When you visit our website, information about you may be collected to customize and improve our content and increase the value of the ads displayed on the site. If you do not wish for information to be collected, you should delete your cookies and refrain from further use of the website. Below, we have detailed what information is collected, its purpose, and which third parties have access to it.
Cookies
The website uses “cookies,” which are text files stored on your computer, mobile device, or similar, with the purpose of recognizing you, remembering settings, performing statistics, and targeting ads. Cookies cannot contain harmful code, such as viruses.
If you delete or block cookies, ads may become less relevant to you and appear more frequently. You may also risk that the website does not function optimally and that there is content you cannot access.
Personal Data
General
Personal data refers to any kind of information that can be attributed to you in some way. When you use our website, we collect and process several types of such information. This occurs, for example, through general access to content, if you subscribe to our newsletter, participate in competitions or surveys, register as a user or subscriber, use services, or make purchases via the website.
We typically collect and process the following types of information: a unique ID and technical information about your computer, tablet, or mobile phone, your IP number, geographical location, and which pages you click on (interests). To the extent that you explicitly consent and enter the information yourself, we also process: name, phone number, email, address, and payment information. This typically happens in connection with creating a login or making a purchase.
Security
We have implemented technical and organizational measures to prevent your information from being accidentally or unlawfully deleted, published, lost, degraded, or accessed by unauthorized parties, misused, or otherwise processed in violation of the law.
Purpose
The information is used to identify you as a user and to show you ads that are most likely to be relevant to you, to register your purchases and payments, and to provide the services you have requested, such as sending a newsletter. Furthermore, we use the information to optimize our services and content.
Retention Period
The information is stored for as long as permitted by law, and we delete it when it is no longer necessary. The period depends on the nature of the information and the reason for storage. Therefore, it is not possible to specify a general timeframe for when information is deleted.
Disclosure of Information
Data about your use of the website, which ads you receive and possibly click on, geographical location, gender, and age segment, etc., may be disclosed to third parties to the extent that this information is known. You can see which third parties this involves in the “Cookies” section above. The information is used for targeted advertising.
We also use several third parties for the storage and processing of data. These process the information solely on our behalf and may not use it for their own purposes.
Disclosure of personal data such as name and email will only occur if you give consent. We only use data processors in the EU or in countries that can provide sufficient protection for your information.
Access and Complaints
You have the right to know which personal data we process about you. You can also object to the use of your information at any time. You can withdraw your consent for the processing of your information. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Requests in this regard can be made to: info@bikerentalaarhus.dk. If you wish to complain about our processing of your personal data, you also have the option to contact the Danish Data Protection Agency.